J. Kevin Morrison - Lawyer in San Francisco, CA

Kevin represents people who are injured, or arethe survivors of someone who was killed, as a result of the negligence ofanother. He has more than 25 years experience in handling cases involving caraccidents (including rideshare accidents), big rig and truck crashes, bicycleaccidents, pedestrian injuries, construction site incidents, MUNI crashes anddefective products. Recognized by his peers as one of the top trial lawyers inthe state, Kevin is a hard-working attorney who commits to his clients andconfronts his opposition with great confidence. Kevin has tried cases throughout California,from San Francisco to Los Angeles. For Kevin, trial preparation includesleading his clients through the legal process that has resulted in a winningtrack record. He is highly skilled at working with a variety of technical andmedical experts and he often uses focus groups to explore the most salientaspects of his complex cases. Kevin has mentored other attorneys on the use ofsuccessful trial techniques. His noteworthy trial work also includes severalfavorable appellate decisions. Kevins peers and adversaries have recognizedhim as a leader in the field of personal injury and wrongful death litigation.He and his team have the reputation within the industry for beingthorough and tough, which typically leads tomore favorable settlements on behalf of his clients. And although Kevin doesnot hesitate to take a case to trial, the vast majority of his cases resolvebefore trial. He has successfully represented clients in hundreds ofmediations.In addition to being inducted into theprestigious trial organization American Board of Trial Advocates (ABOTA), ahighly selective national organization limited to attorneys with significantcivil jury trial experience, Kevin is also Martindale-Hubbell AV Peer ReviewRated, and is a recognized Super Lawyer. These distinguished honors are atestament to the fact that his peers rank him at the highest level ofprofessional excellence, civility and ethics. In addition to his trial experience, Kevinserves as an arbitrator and settlement conference panelist for the SanFrancisco Superior Court. He is an active member of the San Francisco chapterof ABOTA where he is a national board representative and a member of itsExecutive Committee. He is also a member of the American Association ofJustice, the Consumer Attorneys of California, and the San Francisco TrialLawyers Association, where he served on the Board of Directors for five years. Kevin received his undergraduate degree ineconomics from Bucknell University in 1988. Hegraduated from Albany Law School of UnionUniversity in New York in 1992. During law school, he spent his third year as avisiting student at the University of San Francisco School of Law. Whilestudying there, he decided to make the Bay Area his home. He lives in SanFrancisco with his wife, Margot and his three children, Cora, Elsa and Luca. Heis actively involved in volunteering and serving in leadership positions in hiscommunity. In his free time, he enjoys swimming and road cycling.